Shapovalov becomes the first ATP player to join Team BioSteel


Toronto, ON, September 6, 2016 - Leading sports nutrition company, BioSteel Sports Nutrition Inc. (@BioSteelSports), announced today that rising Canadian tennis star, Denis Shapovalov has joined the company’s Team BioSteel roster. The Richmond Hill, Ontario native is the latest addition to an already impressive group of athletes that include NHL players Connor McDavid and Tyler Seguin, NFL running back Ezekiel Elliott, LPGA golfer Brooke Henderson, MLB starting pitcher Marcus Stroman and NBA forward Andrew Wiggins.


Shapovalov began the 2016 season by winning three men's pro futures US titles and reaching the semi-finals of an ATP challenger in Canada. He then burst onto the world stage by winning the 2016 junior Wimbledon singles title in July, which he followed up by earning his first men's top 20 victory at the Rogers Cup against Nick Kyrgios. Currently at 17 years of age, Shapovalov is ranked 246 in the men's ATP and is the highest ranked player in the 17 & 18 year-old age group. These successes have led him to focus solely on the pro tour.


“BioSteel’s endorsement strategy has been built on creating long term partnerships with athletes that embody our companies philosophy of authenticity and excellence,” said John Celenza, Co-Founder & CEO, BioSteel Sports Nutrition Inc. “In a short time Denis has shown that he has the ability, drive and determination to achieve great heights in the game of tennis. The fact that he’s Canadian and has used our products since the age of 15, is icing on the cake. We couldn’t be more excited to be working together and look forward to sharing in his future success.”


The partnership agreement includes advertising, personal appearances and social media amplification.


“I was first introduced to BioSteel two years ago and ever since it has been an integral part of my training and match day routine,” said Denis Shapovalov. “The tennis season has one of the most grueling schedules in professional sports and as a young player I need to ensure that I’m able to meet the physical demands required to play against the worlds best. BioSteel, a company that’s synonymous with safe and healthy nutrition, has and will be integral in helping me achieve these goals.”


BioSteel originally built its brand strength providing professional hockey players with nutritional products that evolved into the creation of the annual BioSteel Pro Hockey Camp. In recent years this has expanded to include a variety of sports disciplines and sponsorships agreements, including the official sports nutrition product of the Toronto Raptors, the creation of the BioSteel All-Canadians Basketball Game, the Battle of the Borders: BioSteel All-American Baseball Game and endorsement deals with a diverse cross section of athletes.


About BioSteel Sports:

BioSteel is a North America operated sports nutrition company that was built on the mandate of providing the safest, healthiest, and most effective line of nutritional products available. BioSteel’s line of nutritional products ranges from a sugar and caffeine free sports beverage with no artificial flavours, colours, or preservatives, to a line of proteins and a variety of nutritional bars. BioSteel products are currently readily available across North America, and globally with select retail partners. For more information, including a full list of retail locations, please visit or email




For more information, please contact:

James Lamont

BioSteel Sports Nutrition