Andrew Wiggins

Call it home court advantage or whatever you’d like, but when the most highly touted High School player since LeBron grows up in your head office’s backyard – you’re lucky. We sponsored Andrew’s AAU teams since he was 14 years old and the day he turned pro our phone rang. “Andrew would like to endorse BioSteel as it’s important to him to stay true to his roots.” No problem! Before we knew it, we were at his elementary school filming our first ever commercial spot watching his dad hit shots well beyond the 3 point line and listening to Andrew and his brother tell stories from their childhood. Andrew’s favourite product is #DrinkThePink, but he’s starting to warm up to our new Blue Raspberry flavour. From Rookie of the Year to the fourth fastest player to 2000 points, the sky is truly the limit for Andrew and we couldn’t be prouder. #ItsJustTheTruth