BioSteel, the leading sports hydration company, today announced a one-year partnership with professional women’s hockey league (PWHL) goaltender Kristen Campbell. Known for her exceptional skills and as a former Goalie of the Year, Campbell will serve as a brand ambassador for BioSteel, demonstrating the company’s dedication to supporting elite athletes. This partnership highlights BioSteel’s mission to provide clean hydration to athletes at all levels and its growing presence in women’s sports.

As a highly accomplished goaltender, Campbell’s commitment to training, recovery, and performance aligns with BioSteel’s goal of fueling athletes to perform at their peak. The partnership will offer fans and aspiring athletes the opportunity to connect with Campbell through a variety of initiatives, including youth hockey camps, training content, and social media campaigns.

BioSteel’s decision to partner with Campbell is rooted in her remarkable achievements and her alignment with the brand’s core values. Campbell has established herself as one of the top goaltenders in women’s hockey, making her a role model for athletes everywhere. Her dedication to her craft, as well as her focus on training and recovery, makes her an ideal partner for BioSteel, a company committed to helping athletes maximize their potential.

Kristen Campbell shared her excitement about the new partnership: "I couldn't be more excited to officially be joining the BioSteel team! Proper hydration and recovery is a big part of my everyday routine as a professional athlete. BioSteel products allow me to maximize my sports nutrition and enable me to perform at my best—on and off the ice.”

Through this collaboration, BioSteel will not only be able to showcase its product lineup but also emphasize the importance of proper hydration in achieving athletic excellence. BioSteel’s sugar-free, clean hydration solutions are designed for high-performing athletes like Campbell who require the best to stay at the top of their game.

Dan Crosby, CEO of BioSteel, expressed the company’s enthusiasm: “Kristen Campbell is a true champion and an inspiration to young athletes. Her commitment to excellence and mental toughness make her a natural fit for BioSteel. We're excited to partner with Kristen as she continues to make her mark in women's hockey, and we’re proud to fuel her performance every step of the way.”

Partnership Initiatives

Training Routines Featuring BioSteel Products
Campbell will integrate BioSteel products into her daily training routines, demonstrating how proper hydration and nutrition are essential to performing at the highest level. Fans and athletes alike will be able to see firsthand how Campbell stays in peak condition using BioSteel’s range of products.

Youth Hockey Camps
BioSteel will sponsor youth hockey camps hosted by Campbell, where she will share her expertise with young athletes. These camps will focus on training, recovery, and the importance of hydration in maintaining performance. By partnering with Campbell for these camps, BioSteel hopes to inspire the next generation of hockey players and reinforce its commitment to developing young talent.

Podcast Appearances and Social Media Engagement
In addition to her on-ice efforts, Campbell will make an appearance on the BioSteel podcast, where she will discuss her journey as a professional goaltender, her approach to staying at her best, and her experiences in the PWHL. Her story will serve as a source of inspiration for listeners, highlighting the importance of resilience, focus, and hydration. Additionally, Campbell and BioSteel will engage with fans through social media campaigns that feature interactive content, giveaways, and opportunities to win signed jerseys.

Kristen Campbell and BioSteel will continue to champion health and performance in sports through training content, youth engagement, and authentic storytelling. This partnership will highlight Kristen’s journey as a top goaltender while promoting BioSteel’s presence in women’s sports and inspiring athletes at all levels.

For more information on BioSteel and its products, visit www.biosteel.com or follow BioSteel on social media at @BioSteelSports.

About BioSteel
BioSteel is a North American leader in sports hydration, offering clean, healthy, and sugar-free hydration products designed to fuel athletes at all levels. BioSteel’s mission is to provide essential hydration without compromise, supporting active lifestyles with high-quality ingredients that drive performance. As the trusted choice for elite athletes and sports teams across the globe, BioSteel continues to expand its presence through partnerships that embody its values of health, performance, and community engagement.

About Kristen Campbell
Kristen Campbell is a professional hockey goaltender in the PWHL, known for her outstanding performance and accolades, including a Goalie of the Year award and multiple championships with Team Canada. She is dedicated to helping young athletes achieve their goals through mentorship and community involvement.