September 06, 2018
BIOSTEEL SPORTS NUTRITION NAMES PRO FOOTBALL PLAYER JALEN RAMSEY AS THE NEWEST ADDITION TO TEAM BIOSTEEL
Ramsey is the most versatile defensive player in the league, known for swagger both on and off the field
Toronto, ON, September 6, 2018- Leading sports nutrition company, BioSteel Sports Nutrition Inc. (@BioSteelSports), announced today that All Pro Cornerback, Jalen Ramsey, has been added to their growing roster of US athletes to help expand the company’s marketing efforts. Ramsey is the second US athlete to be added to Team BioSteel in the past couple of weeks, joining fellow pro football player Ezekiel Elliott, All-Star second baseman Gleyber Torres, and former Rookie of the Year Andrew Wiggins.
Jalen Ramsey - Team BioSteel Video
In only his second season in the league, Ramsey is already considered to be one of the best, if not the best, cornerback in the game. His personal story and verbose personality make him a natural fit for the brand, given it has always prided itself on speaking the truth and finding authentic relationships with its athletes.
“Jalen’s story resonates with our brand in a big way,” said John Celenza, CEO and Co-Founder of BioSteel Sports Nutrition Inc. “We’ve been following Jalen for a while now. From his early days of training at home in the family’s garage with his father Lamont, to his already impressive professional career, we knew early on Jalen was an athlete we wanted on Team BioSteel.”
“Joining Team BioSteel is a natural fit for me,” said Ramsey. “I was introduced to their products by my father while training back home in Nashville. He’s been training me since I was a kid, and still trains me to this day - when he speaks, I listen. We’ve always taken my training and diet very seriously, as they both directly impact my performance.”
The partnership agreement includes a TV commercial campaign, online advertising, personal appearances and social media amplification.
BioSteel Sports Nutrition Inc. originally built its brand strength in Canada by focusing on professional hockey players, and over the years has expanded into professional football, basketball, baseball, golf and a variety of Olympic sports.
About BioSteel Sports Nutrition:
BioSteel is a North American operated sports nutrition company that was built on the mandate of providing the safest, healthiest, and most effective line of nutritional products available. BioSteel’s line of nutritional products ranges from a sugar and caffeine free sports beverage with no artificial flavours, colours, or preservatives, to a line of proteins and a variety of nutritional bars. BioSteel products are currently readily available across North America, and globally with select retail partners. For more information, including a full list of retail locations, please visit www.biosteel.com or email email@example.com.
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