BIOSTEEL SPORTS NUTRITION NAMES RISING MLB STAR SECOND BASEMAN
GLEYBER TORRES AS THE NEWEST ADDITION TO TEAM BIOSTEEL
The 2018 MLB All-Star becomes the first US based MLB player on Team BioSteel
Toronto, ON, August 22, 2018 - Leading sports nutrition company, BioSteel Sports Nutrition Inc. (@BioSteelSports), announced today that 2018 MLB All-Star second baseman, Gleyber Torres, will help lead the company’s marketing efforts in the US. Torres is the latest addition to an impressive group of Team BioSteel athletes that include NHL star Connor McDavid, NFL All-Pro Ezekiel Elliott and former NBA Rookie of the Year Andrew Wiggins.
In his first season in New York Torres is considered one of MLB’s top young stars, having previously been ranked as the games #1 overall prospect by Baseball America in 2017. His appeal to a diverse demographic across multiple platforms makes him a natural lead for a company that already sells to over 70% of Major League Baseball teams.
“There were many factors that went into adding Gleyber Torres to Team BioSteel” said John Celenza, CEO and Co-founder of BioSteel Sports Nutrition Inc. “While his prominent position as one of the games rising stars in the country’s largest and most visible baseball market were important, what makes him an ideal fit is that he has incorporated BioSteel into his training since his minor league days. We don’t want to simply pay athletes to endorse our products, we want them to have an authentic connection to the brand and believe in them as much as we do."
“It’s an exciting time to be joining Team BioSteel,” said Torres. “I discovered their products a few years ago and have been a huge fan since day one. It was a natural fit to partner with them and I’m looking forward to what’s to come.”
The partnership agreement includes a TV commercial campaign, online advertising, personal appearances and social media amplification.
BioSteel Sports Nutrition Ltd. originally built its brand strength in the NHL training space and over the years has expanded into the NFL, NBA, NCAA Basketball and Football, MLB, ATP Tennis, the PGA, the LPGA and a wide variety of Olympic sports.
About BioSteel Sports Nutrition:
BioSteel is a North America operated sports nutrition company that was built on the mandate of providing the safest, healthiest, and most effective line of nutritional products available. BioSteel’s line of nutritional products ranges from a sugar and caffeine free sports beverage with no artificial flavours, colours, or preservatives, to a line of proteins and a variety of nutritional bars. BioSteel products are currently readily available across North America, and globally with select retail partners. For more information, including a full list of retail locations, please visit www.biosteel.com or email firstname.lastname@example.org.
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